Creating “Wow” Selling Strategies through Sun Tzu’s The Art of War

Creating “Wow” Selling Strategies through Sun Tzu’s The Art of War

The English term that focuses on war is something of a mistranslation. The accurate translation is strategy. This strategy focuses on the strategy “winning without conflict” by espousing unique position in the competitive environment to discover opportunities while turning your opponents’ apparent strengths against them.

Now, businesspeople refer to The Art of War as the guidance for better decision and strategic marketing tools. The principle solidifies vague idea of a strategy into a clear, well-defined set of principle. By understand the principle of Sun Tzu, you will be intrigued by the lessons that emerge when the strategy applied to make sales.

According to Sun Tzu, think competitively is a better strategy rather than having a solid sales process. One of the success key: you present decision-makers with the best possible alternatives for investing their money. As a successful sales manager, you must think strategically in various prospective such as consumer behavior, strategic marketing, product life cycles and others. Hence, you will be able to foreseen and monitor the sales progress effectively.
Sun Tzu stated, the element to success is selecting the right battleground. In marketing, it is interpreted as sales adaptation where we have to highlight on right issues in the buying process. As a superstar salesperson, you can start by understanding your customers need rather than keep on pushing your products. If you focus on the product itself, you would end up like prescribing medicine to a patient without asking what their problems are.

The third principle of Sun Zhu is innovation and differentiation. In Sun Tzu’s terms, you must always adapt to the changes that take place on the field of battle. Innovation and differentiation are the better strategy to sustain and grow in the dynamic marketplace. Digitalization from revolutionary technology, globalization, deregulation from reshaping the economy, privatization creates the needs of innovation.

Based on Sun Tzu school of thought, you cannot success through your own action alone. Sun Tzu emphasizes that opportunity is always abundant; since every problem creates opportunity, we must identify and act fast. Strategic thinking on gaps derives from risk and crisis leads to opportunity is the major key of success. I had experience to conduct consultancy for an educational institution. I identified the opportunity to focus on training and program in the area of nutrition and food technology during the food poisoning crisis in China. This strategy enables the organisation win through customization.

The last principle of Sun Tzu focuses on knowledge and information of a person. According to Sun Tzu, victory goes to the person who is the most knowledgeable. Besides, he added, there is no substitute for knowledge. Hence, understanding and capturing all information about the products and your competitors.

The universal utility of Sun Tzu’s principles means that you can apply it in all scenarios. When exploring Sun Tzu The Art of War, you will develop more insight into Sun Tzu’s methods and apply to your own situation.